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Audience
The GMN audience is one of the most affluent and highly educated ones on the web. Here are some key statistics:

Gender: 77% Male, 23% Female
Age: 85% Over 35, Median: 49
Average Household Income: $ 86,373
Net Worth $1 Million+: 18%
Professional/Managerial: 81%
College Graduate+: 68%
Online Purchasers: 86%
Visit at Least Once a Week: 73%
Average Length of Visit: 14 minutes
Source: Subscriber Study, June, 2000



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